what is Digital marketing strategy

 

To Know Digital Marketing First we should know what is Digital Marketing? Why it is important? Career and What are the opportunities are there in Digital Marketing? If you learn Digital Marketing what you will become?

 

What is Digital Marketing?

Any Business using Digital channels or social media channels(Facebook, Instagram, Linkedin, Twitter, Pinterest, ) and search engines(Google, Youtube, Yahoo) to promote their business and growing their revenue is nothing but 'Digital Marketing'.

Now we should know the difference between traditional marketing and digital marketing. Traditional Marketing is an old method that Business people are following and still it is an effective method. It might be Newspaper ads, radio ads, TV ads, Metro ads, etc. This is a bit costly compare to Digital marketing and results are not guaranteed. Your Brand will recognize very easily.

But Digital Marketing is very less expensive compare with traditional marketing. Branding also takes some time because we are not spending more amount This is the way the big brands are doing. where they are into Traditional marketing and also into Digital marketing. Both they will manage simultaneously.

Different ways to market our product digitally:

To promote their business people use these ways that social media ads like Facebook, Instagram, Twitter, Linkedin, and they can use search engines like Google, Youtube, Yahoo, Bing. With these channels, you can promote your Business. with the low-cost effect you can enhance your business. The results are guaranteed.

Who can learn Digital Marketing course:

Anyone can learn with Basic computer knowledge. Anyone with any educational background can learn Digital marketing.

What is traffic:

If you have a website. If you want to know about Digital Marketing or if you want to grow your business online you must have a Website. website is key. Without a website, if you want to learn a Digital marketing course it's useless. Nobody will consider you as a Digital Marketer. The amount of people visiting your website is nothing but a "Traffic"

there are two types of traffic 

              Organic traffic

              Paid traffic

Organic Trafic:

If someone is clicking and visiting that particular site and they are getting traffic that is Organic Traffic if you consider social media Organic as well

here SEO is the main thing. SEO is nothing but Search Engine Optimization. What is SEO means without advertising you search for something in google, it might be anything if you search the results will come right those are called SEO.

Paid Trafic:

You can promote the post and advertise your product for that you can Bring the traffic this is what paid Traffic. It might be through Search engines or Social media.

it mainly comes from social Media and Search Engines.

What are the different Modules in Digital Marketing?:

There are 4 Modules in Digital Marketing:-

The first module is SEO (Search Engine Optimization):

SEO is nothing but Search Engine Optimization. What is SEO means without advertising you search for something in google, it might be anything if you search the results will come right those are called SEO.

The second Module is SMO (Social Media Optimization):

Creating pages on social media, Managing them, Post content regularly, and interact with your audience. So you engage the audience with your content is nothing but SMO.

The third Module is SMM (Social Media Marketing):

Advertising on Social Media is nothing but SMM.

The fourth one is SEM (Search Engine Marketing):

If you want to be top on the SEO results you can place an advertisement through Google. That is nothing but a search ad. This is called SEM.

Future of Digital marketing:

If you take our Grandparent generations they are mostly watched ads on the radio. If you can take our Parents generation they use to watch ads on television and Newspaper. If you take our generation we are a mix-match of both. we are seeing some ads on social media and also TV's and Newspapers etc. But coming generations Do you think they will read Newspapers or watch TV? Mostly not right. You can see the Digital side of how we are impactive and how we are habituated to social media. So there is a huge potential scope for Digital Marketing. Digital Marketing all about getting revenues to your Business. 

Who can you become after learning Digital Marketing:

You need a website to learn and to practice Digital Marketing.

What are the earnings of Digital Marketing:

As a Fresher, you can get 20k to 25k in basic level when you have a good amount of knowledge in Digital Marketing.

Or you can be self-employed you can earn up to 50k to 1Lakh per month if you are dedicated and committed to.

Either you can become an affiliate marketer. Earnings are unlimited here. It depends on your work.

Conclusion:

This is what Digital marketing is. So I hope you understood somewhat about Digital Marketing.